12 Email Marketing Platforms You Should Be Using
Email marketing is not going anywhere
Email marketing has been around for a while, and it's still one of the most effective ways to engage with customers and promote your business. Despite the rise of social media and other digital marketing channels, email remains a crucial component of any successful marketing strategy. In fact, studies have shown that email marketing has a return on investment (ROI) of $38 for every $1 spent, making it one of the most cost-effective marketing methods available.
But why is email marketing so effective? For starters, it allows you to reach a large audience with a personalized message. With the right tools and strategies, you can segment your email list based on demographics, behavior, and other factors to ensure that each recipient receives content that is relevant and valuable to them. Additionally, email marketing allows you to build relationships with your customers over time, which can lead to increased loyalty and repeat business.
Here are 12 email marketing platforms you should be using to grow your business:-
Mailchimp is a popular email marketing platform that offers a free plan for users with fewer than 2,000 subscribers. The platform is known for its user-friendly interface and drag-and-drop email builder. Mailchimp also offers integrations with other platforms such as Shopify and Salesforce.
Constant Contact offers a variety of customizable templates, making it easy for users to create professional-looking emails. The platform also provides A/B testing and automation features to help users optimize their email campaigns. Constant Contact also offers a free trial for new users.
Campaign Monitor is a great choice for businesses that want advanced automation features. The platform allows users to create personalized customer journeys based on customer behavior. Campaign Monitor also offers a variety of integrations with other platforms such as Salesforce, Shopify, and Magento.
AWeber offers a variety of features such as email automation, customizable templates, and analytics. The platform also provides integrations with other platforms such as WordPress and PayPal. AWeber offers a free trial for new users and a variety of pricing plans to fit different business needs.
ConvertKit is a popular choice for bloggers and content creators. The platform allows users to create customized forms to capture email addresses and offers automation features to help users optimize their email campaigns. ConvertKit also offers integrations with other platforms such as Teachable and Shopify.
GetResponse is a powerful email marketing platform that offers advanced features such as behavioral automation and webinars. The platform also provides a variety of customizable templates and integrations with other platforms such as WordPress and Shopify. GetResponse offers a free trial for new users.
Drip is a great choice for e-commerce businesses that want advanced automation features. The platform allows users to create personalized customer journeys based on customer behavior and offers integrations with other platforms such as Shopify and WooCommerce. Drip offers a free trial for new users.
HubSpot is a comprehensive marketing platform that offers email marketing as one of its features. The platform provides a variety of advanced features such as lead scoring and social media monitoring. HubSpot also offers integrations with other platforms such as Salesforce and WordPress. HubSpot offers a free trial for new users.
ActiveCampaign offers advanced automation features such as predictive sending and conditional content. The platform also provides a variety of customizable templates and integrations with other platforms such as Shopify and WooCommerce. ActiveCampaign offers a free trial for new users.
Sendinblue is an affordable email marketing platform that offers advanced features such as SMS marketing and Facebook ads. The platform also provides a drag-and-drop email builder and integrations with other platforms such as Shopify and WordPress. Sendinblue offers a free plan for users with fewer than 300 emails per day.
MailerLite is a simple and affordable email marketing platform that offers features such as automation and A/B testing. The platform also provides a variety of customizable templates and integrations with other platforms such as WordPress and Shopify. MailerLite offers a free plan which you can use if you have less than 1,000 subscribers.
ActiveTrail is an email marketing platform that offers advanced automation features and integrations with other platforms such as Salesforce and Shopify. The platform also provides a variety of customizable templates and A/B testing features. ActiveTrail offers a free 30 day trial for new users.
